The project’s aim is to disseminate the knowledge generated by the Institute of Agrobiotechnology in Thessaloniki to the cross-border cooperation area through a series of innovative technology transfer events. The topic is that of Agricultural Genomics and the field of application that of dairy products and milk production with focus to the area of Rodopi. The Exhibition Research Institute will use its experience to develop new forms of events in order to bridge the gap between the research community, the agriculturalists and the younger generation of farmers as they will be represented by the Bulgarian National Association “Mountains’ Milk.” The recent advances in agrobiotechnology actually change the way that the food change and industry will walk in the future. It also influences the way that the consumers perceive food and the way of distributing and marketing the food into the market.