Even though Mediterranean food products are generally recognized for their high nutritional and sensorial value, there is a lack of trust concerning the origin of raw materials (eg. fruits, vegetables, livestock, fish) and the quality of the processes starting from cultivation and breeding until packaging and transport. This lack of trust poses obstacles to the sustainability and competitiveness of small and medium agro-enterprises (SMAEs) into local and global value chains (LVCs and GVCs). The major drivers of changes in the field of Mediterranean food products trade are the consumers themselves at international level, given the fact that their knowledge and awareness lead to the increasing demand for high quality food products with proven origin and documented quality. The markets around the world are adapting to these novel needs and the food producers must also be adapted in order to be part of a supply chain where chain of custody is a critical factor. The solution that Med Food TTHubs brings is geared to achieve, over a 36-month work plan: Safer and more sustainable Mediterranean food products for people around the world, Full transparency concerning the traceability and authenticity of these products towards the creation of an end-to-end trust-chain in the food sector.
